MARKETING AND PUBLIC RELATIONS
At their core, marketing and public relations are all about communications. The League's Marketing and Public Advocacy Group is focused on using a wide variety of media to communicate with member credit unions and consumers. An additional and equally important role that this group plays is in assisting credit unions in their efforts to make the most of their marketing and public relations efforts.
The individual tasks are diverse, as are the audiences. They range from providing up to date and interesting news to member credit unions through publications such as Values and Visions to planning and managing the League's annual convention which brings together a wide variety of credit union officials for face to face interaction and communication. Educating the consumer is another vital task that this group meets through management of the Massachusetts Credit Union Image Campaign and through frequent and ongoing contact with the press.
Check out the links on this page which provide access to many of our marketing and public relations services. If you would like more information or have a question about these services please call 1-800-842-1242 and ask for Rob Kimmett, Senior Vice President - Marketing and Public Relations (e-mail rkimmett@cucenter.org) or Peggie Thorsen, Vice President, Publications and Conventions (e-mail pthorsen@cucenter.org).
|
